The internet was open to
commercial use in 1991. Since then, thousands of businesses have set up shop at
web site. One of the most popular activities on the web site today is shopping.
Online shopping has the same allure as catalogs you can shop at your leisure, anonymously,
and in pajamas. But the economics of the web provide opportunities that go
beyond retails catalogs. Even small business and individual artists can post
web pages that display their wares.
What is e-commerce?
E-commerce as internet
activities include, online shopping, online banking, online stock trading and
electronic auctions. E-commerce is typically refers to business transactions
that are conducted electronically over a computer network it encompasses all
aspects of business and marketing processes enable by internet and web
technologies.
E-commerce wares include many
kinds of physical products, digital product and services. Physical product at
e-commerce sites include such goods as clothing, shoes, skateboards, and car.
Most of these products can be shipped to buyers through the postal service or a
parcel delivery service.
Increasingly, e-commerce
goods include digital products, such as news music video, database, software
and all types of knowledge – based items. The unique feature of these products
is that they can be transformed into bits and delivered over the web. Consumers
can get them immediately upon completing their other orders, and no one pays
shipping costs.
E-commerce merchants also
peddle services, such as arranging trips, online medical consultation, and
distance education. Some of these services can be carried out by computers.
Others requires human agents. Services can be delivered electronically, as in
the case of distance learning, or they might produce some physical product such
as a cruise ship ticket.
Most of the e-commerce
activities web surfers enjoy are classified as B2C (Business-to-consumer)
e-commerce. In the B2c model, businesses supply goods and services to
individual consumers. In the C2C (consumer-to-consumer) model, consumers sell
to each other. This model includes wildly popular online auctions rummage
sales. B2B (business-to-business) e-commerce involves one enterprise buying
goods or services from another enterprise. B2C (business-to-government) e-commerce
aims to help businesses sell to governments.
HOW PROFITABLE IS
E-COMMERCE?
E-commerce enhances
traditional business modes by offering efficiency and opportunities for
automation, computerization, and digitization. One of the benefits of
e-commerce is it’s ability to increase profit margins by cutting costs. A hotel
reservation made online cost the innkeeper 80% less than a booking made by
phone.
Another benefit is that
e-commerce merchants also gain income by hosting advertising space for
marketers, who are creating increasingly hard-to-avoid styles of online
advertisements, such as banner and pop-up ads.
What is pop - up
ads?
A banner ad is an
advertisement, typically embedded at the top of a web page. While a pop-up ad
is an advertisement that appear in the separate window when you connect to a
web page. Both banner ad and pop-up ad are a way of advertising product, goods
and services online e.g. web/blog, adsense, website sales. When these banner ad
or pop-up ad is click, your browser connect you directly to the advertiser web
site, where you can find more information about the product and then make a
purchase.
Through banner and pop-up ad, hosting merchants earn
revenue based on the click-through rate.
This depend on the number of times that site visitors click the ad to
connect to the advertiser web site. The hosting merchant is paid a small fee
for each click-through. This is a
means of earning money online. Here is where traffic comes in, if you have ever
done business online before especially that relating to advertising, marketing
and affiliate, you won’t be skeptic that getting traffic is one of the problems
every hosting merchants face. It easy to build a blog, but hard to build a
successful bog with significant traffic. Traffic is simply the people that
coming to your website business, people who patronize you business, those who
visit your business or website either online or offline, those visitors that
click and ad to connect to the advertiser website. They are the one you are hoping to convert to make
your sales and profits. Without these no business on the planet can survive.
Serious online hosing merchant take it seriously.
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