In today's competitive business environment, your ability to present a powerful proposal/ business plan could mean the life, or death, of your business.
When agencies or large corporations need to buy products or services from an outside source, they often release what is called a Request for Proposal (RFP), a document outlining their needs. To bid for the job, you must submit a proposal, which explains how your company would meet the client's needs and convince the client to hire your company, instead of your competitor.