What is the biggest mistake that a big company like NOKIA has made?

Nokia’s CEO Rajeev Suri who become the company New CEO April 2014 said “we didn’t do anything wrong, but somehow, we lost”.  According to him, the company did not do anything wrong but suddenly they lost out of the cell phone giant.


Nokia, their biggest mistake was avoiding making a mistake. They were afraid of making mistake, they where not willing to fall, they forget that they could pick something from the ground if they happen tall.

Nokia was a respected cellphone manufacturer and for a long time became the number one producer of cellular phones until Apple, Samsung and the rest of the smartphone gang came.

Nokia’s strategy was to stay the course and do nothing. They didn’t want to change and take risks. In the end, avoiding change to avoid mistakes cost them everything.

 As a company, business owner, or an individual, we should learn lesson from this once tech giant that suddenly, suddenly disappear.